AseeksB  /  The Personals Archive  /  1875
The Age (Melbourne) · July 5, 1875

A good wife wanted: twenty pounds reward

A Melbourne bookseller advertises for a wife, offers a reward to whoever finds her, and explains why.

Transcribed from original newspaper scans. Published by AseeksB.


Public notice1875

A GOOD WIFE WANTED TWENTY POUNDS REWARD, POSITIVELY BONA FIDE. I, EDWARD WILLIAM COLE, Of the BOOK ARCADE, BOURKE-STREET, wish to obtain a person for a wife with the following characteristics :— SHE MUST BE A SPINSTER of thirty-five or six years of age, good tempered, intelligent, honest, truthful, sober, chaste, cleanly, neat, but not extravagantly or absurdly dressy; industrious, frugal, moderately educated, and a lover of home. Any respectable, well-intentioned person who from the range of their observation can conscientiously recommend to me an unengaged woman answering the above description will, in the event of a marriage taking place between us in consequence of such information, receive my sincere thanks, and the above reward directly such marriage takes place. This may be thought by many an absurd, because unusual, way of looking for a wife; and I am quite sensible that I may be laughed at, but the thoughtful will not laugh, the most that they will do in that direction will be to smile good-humoredly, for they know that whilst the best thing a man can have is a good wife, and the worst thing a bad wife, yet, in most cases, a very irrational principle of selection is followed, for that nineteen out of every twenty of the unions that take place originate from the merest accidents of life, from a chance meeting at a ball, at a relation's, at a friend's, at a neighbor's &c. I take what I believe to be the more reasonable course, of looking wide around to find, and when found, of ascertaining, by inquiry, the exact character a woman bears in her neighborhood, and amongst those who know her, before I enter into indissoluble intimacy with her; and I have no more hesitation in advertising for, and critically examining into the character of one who is to be my partner for life, than I should have were I merely advertising for a business partner; and if, by advertising, I get a good, a sensible, and a suitable wife instead of an unsuitable one, which I very likely should get in the usual way, my temporary exposure is well indemnified and my twenty pounds is well spent. Please address any communication to E. W. COLE, Book Arcade, Bourke-street. N.B.—The strictest confidence is of course guaranteed to correspondents.

In plain English

Edward William Cole, who runs the Book Arcade on Bourke Street, wants to marry an unmarried woman of 35 or 36 who is good-tempered, intelligent, honest, sober, tidy, not extravagantly dressed, hard-working, careful with money, reasonably educated and fond of home. He offers twenty pounds to anyone who recommends a woman he goes on to marry, and argues that choosing a wife by inquiry is more sensible than leaving it to a chance meeting at a ball. Letters will be kept in confidence.

Who wrote it, and to whom

NewspaperThe Age, Melbourne, Victoria
DateJuly 5, 1875, page 1
Written byA man, signing his own name: Edward William Cole
Addressed toUnmarried women of 35 or 36, and anyone who could recommend one
WhereLetters to the Book Arcade, Bourke Street

Context

Cole’s Book Arcade on Bourke Street became one of Melbourne’s best-known shops. According to the Australian Dictionary of Biography, Cole was a shy man who advertised boldly, and a month later he married the only serious applicant, Eliza Frances Jorden of New Town, Tasmania. The Dictionary of Biography places the notice in the Melbourne Herald the same day; this copy ran on the front page of The Age, under Public Notices.

In the Personals Dictionary

In confidence

Tagged

matrimonyunusual requestswritten by men

How to cite this ad

“A good wife wanted: twenty pounds reward.” Personal advertisement, The Age (Melbourne, Victoria), July 5, 1875, p. 1. Transcribed in The Personals Archive, AseeksB, https://www.aseeksb.com/archive/1875-the-age-a-good-wife-wanted.html.

Public domain: published in 1875.

Transcribed from the page image on Trove and checked against the original; spelling and punctuation are as printed, the display lines at the top are set out as they appear, and words broken across lines are rejoined. She Must be a Spinster is set in small capitals in the original. The notice continues in the same column with a long essay on each quality on his list, which is not transcribed here.

← 1874: Elaine will address Lancelot as requested1877: The lady in black in the drug store →

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